About this tool
Calculate your conversion rate instantly. Enter total visitors and total conversions to see what percentage of visitors take your desired action.
Conversion rate formula
Conversion Rate = (Conversions / Total Visitors) × 100. A 3% rate means 3 out of every 100 visitors convert.
Frequently asked questions
What is a good conversion rate?
E-commerce average: 1–3%. Landing pages: 5–15%. Top performers exceed 10%. Always benchmark against your industry.