zyptos.info

Marketing Tools

Track campaigns, measure ad performance, and create shareable links with Zyptos marketing tools. Built for digital marketers, agencies, and e-commerce sellers running ads on Google, Meta, and WhatsApp.

7 free tools

ROAS Calculator

Calculate return on ad spend for campaigns.

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WhatsApp Link Generator

Create click-to-chat WhatsApp links with pre-filled messages.

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UTM Builder

Build campaign URLs with UTM tracking parameters.

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QR Code Generator

Generate QR codes for URLs, text, or contact info.

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CPC Calculator

Calculate cost per click from ad spend and clicks.

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CPM Calculator

Calculate cost per thousand impressions.

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Conversion Rate Calculator

Calculate conversion rate from visitors and conversions.

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Campaign tracking with UTM parameters

UTM tags (source, medium, campaign, term, content) help you identify which ads and channels drive traffic in Google Analytics. Our UTM builder creates properly formatted tracking URLs instantly.

Ad performance metrics

Calculate ROAS (return on ad spend), CPC (cost per click), CPM (cost per mille), and conversion rate to optimize your ad budget and improve campaign ROI.

Frequently asked questions

What is ROAS?

ROAS (Return on Ad Spend) = Revenue from ads ÷ Ad spend. A ROAS of 4x means you earn ₹4 for every ₹1 spent on advertising.

How do I create a WhatsApp click-to-chat link?

Enter your phone number with country code and an optional pre-filled message. We generate a wa.me link you can share anywhere.

What UTM parameters should I use?

At minimum use utm_source (e.g. google), utm_medium (e.g. cpc), and utm_campaign (e.g. summer_sale). Add utm_term and utm_content for more granular tracking.